LYLA: Live Your Life Actively🦋
LYLA Athleisure is an independent, female founded athleisure brand inspired by Miami/LA, 00s/10s, WAG and celebrity fitness fashion.
We choose to donate £1 of every sale to the World Wildlife Fund, use only biodegradable mailers and co-hosted charity yoga, with a longstanding initiative to namaslay and repay.
‘The A-List Of Accessories’ Cap Paps and DITLYLAs…
Exactly 2 months into listing LYLA Athleisure Cap Paps, we were grateful to have our first celebrity feature, MMMMitchell.
We were also hugged, told he loved the LYLA Athleisure designs AND our first submitted, solo standing cap pap, definitely a defining moment for LYLA Athleisure🥲.
Namaslay and Repay🧘♀️
Witnessing the LA fires and overall decline of wildlife, we chose to give £1 of every sale to the World Wildlife Fund, and only use biodegradable/recycled mailers.
The World Wildlife Fund does so much more than we realise, including the support of eco systems preservation of nature. We also love how this helps to define our brands morals including who wears LYLA Athleisure, and always look for more ways to contribute.
Team of We/Me💁🏽♀️
My pug is an amazing source of HR, so I will take this moment to credit Bernina here. However, all orders are personally packaged and walked to my post office, and I run marketing, management, design, customer service, the EMAG newsletter and scouting the DITLYLA Diva media. We also run themed popups with limited edition items on the UOE campus, which are also hosted by me.
Purpose Repurposed🙏
If studying English alongside LYLA Athleisure has taught me anything, it’s the importance of sources.
’Life Is Worth Living’ when I’m running this ‘Company’.
It is my daily ‘Purpose’, and all the TLC put into LYLA Athleisure would make ‘No Sense’ for the brand to not be as amazing as it is today and in future.
‘The Feeling’ of seeing my brand on and out is unlike anything I can describe; may you ‘Love Yourself’ even half as much as I love LYLA Athleisure. ‘We are’ ‘All In It’, and ‘Mark My Words’, LYLA Athleisure will be as big as my manifestations, ‘Trust’, ‘I’ll show you.’
( ‘No Pressure’ to the solo CEO hahaha.)
-Bieber, Justin
Purpose. Def Jam Recordings, 2015
Repurposed for the LYLA Athleisure Purpose.